Osbornes Law Sponsors the Urban Hill Climb 2025

urban hill climb, london

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Sam Collard

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On 900 metres of brutally steep roads, cyclists of all kinds came together to conquer Swain’s Lane the legendary climb that defines the Urban Hill Climb. Averaging an 8% gradient and peaking at a punishing 20%, it’s the only closed-road hill climb in Greater London and a highlight of the UK cycling calendar.

Osbornes Law was proud to sponsor the 2025 edition of this much-loved event. From elite racers to families on e-bikes and cargo cycles, the Hill Climb welcomes everyone making it not just a race, but a celebration of London’s cycling spirit. And this year, several of our own team members joined the climb, cheered on by colleagues and the local community.

Why we sponsor the Urban Hill Climb

As a Camden-based law firm and proud legal partner of the London Cycling Campaign, we’re committed to supporting events that bring people together and reflect the spirit of our local community. The Urban Hill Climb isn’t just a race it’s a celebration of resilience and inclusivity, values that mirror how we support our clients every day.

Osbornes in action: Our team on the hill

Here’s Sam Collard, head of our Cycling Accident Claims team, to introduce the event.

Read video transcript

Hi, my name is Sam Collard. I’m a partner and head of cycling at Osborne’s. We’re here at the LCC urban hill climb. Today, uh we’ve been the LCC’s trusted legal partner since 2014. We’re supporting them here by sponsoring this event today. My colleague Louis is about to take part in the in the urban hill climb and some of our dedicated cycling team are here stood behind me to help support the event.

Watch Louis Silverman,  a paralegal in our personal injury team take on the Urban Hill Climb. 

Supporting cyclists on and off the road

At Osbornes, we’re strong advocates for road safety and have a long track record of helping injured cyclists secure justice and compensation. Sponsoring the Urban Hill Climb reflects our wider commitment to supporting London’s cycling community. Our commitment to London’s cycling community goes beyond legal advice. We also support local cycling initiatives, including our recent partnership with Nip Nip Bike Workshop, helping keep bikes safe and in perfect working order.

Thank you & looking ahead to next year

A huge thank you to London Cycling Campaign for organising another unforgettable event, and to everyone who came out to ride, cheer, and support. We’re already looking forward to the 2026 climb!

If you’ve been injured while cycling and need legal advice, our specialist team is here to help. Get in touch with our Cycling Accident Solicitors today for expert legal advice. Contact us by:

  • Filling in our online enquiry form; or
  • Calling us on 020 7485 8811

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  • “Sam Collard, head of cycling, specialises in severe injury and fatal accident cases.”

  • “The team offers specialist expertise in cycling-related injury claims.”

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